Today, the use of digital technologies is increasingly assumed in all areas and processes. The digital transformation of the company is a difficult undertaking that often fails. In this article, you will learn how you can still succeed in making your company/business digital. Download the checklist for a successful start to your digital project!
The digital transformation in the company
Digital transformation in the company comprises two dimensions. One is the digitization of business processes, the other dimension is the digitization of business models. The difference here is that the digitization of business processes is accompanied by greater efficiency and productivity, as well as a reduction in costs and an improvement in performance. In the digitization of business models, on the other hand, the focus is on optimizing existing products and services and developing completely new ones.
Digital transformation is not a process with a clear end. Rather, it is a flexible and quick-witted positioning of the company to offer rapid response and interaction to new technologies and to be able to adapt as quickly as possible to constant change.
Many companies see digital transformation as a huge challenge with a high potential for failure.
In this article, we will show you the main reasons why digitalization approaches fail and how you can successfully implement your transformation with the help of the following steps and tips!
Why does digitization fail so often in the company?
- Established patterns, ways of thinking and approaches are not questioned
- Lack of an approach to structuring and implementing processes
- The belief that digitization is incidental and can be done without much effort
- Lack of willingness to invest in employees, technology or business models
10 tips to make digitization a success in your company.
1. bring digitization to the management level
Digital transformation has extreme relevance and thus falls within the remit of company members in leadership positions. It is a matter of communicating new approaches to all employees and thus using digitization to the benefit of the company.
This is by no means about the comprehensive understanding of all aspects or technological steps, but rather about the decision to use a digital structure in the company, which should be passed on to your employees.
2. appoint digital representatives
Put employees from as many areas and hierarchies as possible on a digital team. Make sure that there are no "digital natives" in the company, i.e., young employees who have grown up with digital technologies, and incorporate their knowledge. If necessary, they can act as "digital buddies" by assigning one digital native to each employee who does not yet have the necessary knowledge. This ensures internal training opportunities and also a good team structure. In corporate groups, these digital officers are referred to as Chief Digital Officers (CDOs).
Ensure comprehensive resources. The digital team should have enough time, space and funding to have room to test.
3. Develop a digital strategy.
Conduct a comprehensive analysis with the responsible team on the individual areas of the company. A digital strategy can then be developed and adjusted to digitally adapt the individual areas. It is important to also include areas that have already undergone partial digitization in order to optimize and adapt them if necessary.
The digital strategy can include individual processes or departments, such as HR or marketing. However, based on the current digital state, entire business models can also be digitally adapted to achieve the maximum added value for your transformation.
4. Make the customer the center of your company
Make sure customers and partners have the right place within the company. When developing the digital concept, pay attention to the demands and expectations that customers have of your company and align it accordingly. This is an important success factor for your company.
5. rely on your employees
Digitization measures will transform your company in many ways. This will also involve changes in the area of human resources. These should be communicated to employees in a targeted manner in order to adapt requirement profiles and, if necessary, to tackle further training. The investment should therefore flow into the appropriate training of employees. Therefore, make sure that your employees are appropriately qualified and if this is not available, invest in it. You should also pay attention to the digital skills of applicants when hiring new staff.
Assign smaller milestones internally that work towards the big goal. In this way, you can assign employees various smaller tasks, which they can complete in addition to their day-to-day work, and achieve significant progress overall. The advantage is that your employees are directly familiar with the new processes.
6. network with start-ups
Start-ups are characterized by a young, fresh corporate policy and, especially in the technological field, are constantly developing. It may be that some of these technologies are a perfect fit for your business model.
Use partnerships with start-ups, IT companies or consulting firms. These collaborations often contribute to the development of new products, services or business processes.
7. use your data
Use the data that is available to your company. By using Big Data technologies, you can significantly improve your product and service quality and innovate ahead of competitors by leveraging commercially meaningful information.
Secure your company's data adequately. You should get IT experts on board for this.
8. use the latest technologies
The use of various technologies and software helps you to handle business processes more efficiently, faster and often more cost-effectively. It therefore makes perfect sense to equip yourself with the fastest possible Internet within the company, as well as to incorporate digital document capture, processing and storage. This offers you a great opportunity to stay one step ahead of your competitors.
Use cloud computing! IT services are provided in real time as a service via the Internet or within your company's intranet. Since the software is only billed according to use, the advantage for your company is: You only pay for what you actually use.
9. design a digital business model
A digitized business model manifests itself through increased productivity and adaptation to digital forms, such as the use of virtual working methods, data use of the cloud or the generation of data and information through the use of Big Data technologies. When restructuring in this way, you should consider securing your data. Here they can work out a security protocol in cooperation with IT experts.
10. Stay open to new things
Due to the ever-expanding and new technologies, competitors for your company can come from a wide variety of fields and fields of work. Many Internet-based companies are tapping into traditional industries for themselves due to expanded, digital technology and are increasingly seen as significant competitors.
Take advantage of the opportunities offered by digitization and also expand your business processes, e.g., with a detailed competitive analysis, in order to identify competitors at an early stage.
Do you also want to make your company digital? With the help of these tips and the right project start, it's guaranteed to succeed. Download the checklist for a successful start to your digital project now!
Do you already know our software Falcon?
Our Falcon software helps you implement your strategy & transformation projects. Create clear responsibilities and get a simple, digital overview of the overall project, goals and development. This saves you a lot of time in planning and organization. Your colleagues will find the necessary information in one place and can finally focus on their tasks.
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Under the following link you will find all relevant information about Falcon. You also have the possibility to arrange a demo call with us, where we can look at Falcon together with you in detail and talk about the possible areas of application in your company.